Monday, 1 October 2012

Friday, 26 October 2012; is the third annual CHAMPAGNE DAY!

Join Smarter in raising a flute to the quintessential wine of choice, on Friday, 26 October 2012; for the third annual CHAMPAGNE DAY - a global celebration of all things related to this unique wine from Champagne, France.


Participating is easy: join us online by tweeting your thoughts about this exceptional wine by using the #GrowerChampagne hashtag or post an entry in LinkedIn: http://www.linkedin.com/groups?gid=4331796.

And remember . . . by contrast to the big brand names, small growers, or "r├ęcoltants-manipulants”, have handcrafted their limited quantities of Grower Champagne from individual villages and parcels where the inherent qualities of the vineyards imprint themselves into the wines. These winemakers are almost unique in an industrialised age: growing, vinifying and bottling their own Champagne.

So in particular, raise a flute of “Grower Champagne” if the individually distinctive flavours of terroir driven wines matter more to you than the glitz of the "luxury-goods" business.

Stop all the clocks, cut off the telephone,
Prevent the dog from barking with a juicy bone,
Silence the pianos and with a roll on the drum
Bring out the Grower Champagne, let the celebration come!

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